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Our
portfolio will focus on video that will include the folowing types productions.
Marketing
- Marketing & Sales tapes - are short 5-8 minute
high impact overview videos with slick visuals and strong messages. The
purpose of these videos is to entice, not overwhelm with detailed information.
Usually sales assistance, support material or collateral accompanies these
type of videos. Marketing videos can be distributed by direct mail or
ordered over your Website. Marketing videos can be seen by your audience
as a sales presentation at conferences, trade shows or special events.
Video News Release or VNR is another effective way to get your message
out to the masses, either by satellite or video tape distribution to the
television stations --- in the form of a news story.
Training - Training Tape
- is a cost effective way to train with a consistent message to many,
anytime. Training videos can vary from 5 to 90 minutes in length. We suggest
a series of 30 minute modules in a case where a lot of training is necessary.
Different languages can be incorporated into the training series, as can
closed captioning. A training video works best when there is the opportunity
to show or illustrate something. Sometimes humor can be used to spice
up a dull presentation of information. Repetition of information, as in
a live presentation is not necessary in a training video, since the user
can also rewind the tape. Some training videos can be easily re-purposed
for CD-ROM training or presentation.
Education/Instructional -
Educational Video - is another cost effective way to educate your audience
with a consistent message- anytime. Informational videos are used to educate
employees, potential customers or the public. Identifying the shelf life
of an educational video will help you determine an effective budget. A
longer shelf life can justify a bigger budget, which can be amortized
over several years. Educational videos can also be re-purposed for CD-ROM
or DVD.
Documentaries - Documentary - is
a long form use of video, usually presenting one main topic with one point
of view. Documentaries can educate, convince, entertain, disgust, or thrill.
Usually shot over several months or years, documentaries can either be
made for TV broadcast or sold to the consumer or school education market.
Multimedia - Multimedia - is the
newest application for the use of video. New video clips are being shot
and incorporated into interactive training, learning and education. Old
video clips can be re-purposed for this new format also. Multi-platform
CD-ROMs use little quick-time video clips that integrate with interactive
learning. Now comes DVD with full screen, full motion video and higher
video and audio quality than VHS tape. WOW! Don't forget using video on
your website, to be downloaded by your customers.
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